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RATIONALE FOR THE WORKSHOP |
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This programme is meant for companies that are willing to develop, innovate and generate added value in their CSR journey. The programme will lay the basic foundation to understand the concept of Corporate Social Responsibility (CSR) including, the approach, methodologies and case studies of CSR practices in India and abroad. The programme will also stimulates intensive discussion and debate on ideas, opinions, experiences, beliefs, perspectives and futuristic thoughts for the participants to understand and succeed in today's complex business environment with respect to CSR.. | |
OBJECTIVES |
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- To supplement participant’s basic knowledge of CSR with the competence to apply it to specific activities that they undertake.
- To recognize the relevant stakeholders for a particular organizational profile thereby facilitating participant’s leadership abilities for building partnerships and creating networks with stakeholders.
- To develop the ability to design, implement and monitor a CSR programme
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METHODOLOGY |
The program emphasizes highly interactive and participant centered methodology. It comprises of active lectures, thematic discussions, critical analysis of particular cases and group work to discuss the models derived from CSR practices in India and world
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Contents
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The Workshop intends to deal with the following contents:
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Theme: CSR essentials
Session I |
Systems approach to CSR
Importance for brand and reputation
The session introduces an integrated perspective of CSR - with strategy, vision, objectives, models, and across different functions of the organization. It explores Stakeholder View of business organization to enhance intangibles such as brand and reputation in the market place. |
Session II |
An overview of International guidelines and standards
The session deals with key CSR guidelines such as SA 8000, ISO 26000, AA 1000, GRI, UNGC, Calpers PRI, Dow Jones Sustainability Indexes etc.
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Theme: Managing for Stakeholders
Session III |
Systems approach to CSR
Stakeholder engagement: principles, steps and practices
The session outlines the process of Value Co-Creation through stakeholder engagement. Focus would be on principles and steps to identify, prioritize and dialogue with stakeholders of the organization. |
Theme: Business case for CSR
Session IV |
Systems approach to CSR
Business case for CSR:
Risk assessment and strategies for environment management
The session utilizes PEST analysis and societal needs analysis models to diagnose and assess risks in the organization's political, social and economic environment. The session primarily uses case-study approach to stimulate participants to innovate strategies beyond greening, green-washing and philanthropy.
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Theme: Define and Monitor
Session V |
Monitoring and measuring (impact assessment) CSR programme
The session outlines methods - for instance, societal perception surveys, social audit etc. to check and monitor processes and ensure quality feedback and follow-up in CSR programmes. |
Theme: Develop and communicate
Session VI |
Reporting and communication on CSR
The session focuses on the fundamental missing link in many CSR endeavors – reporting and communication. The session explores best ways in CSR communicating and reporting to the internal and external stakeholders that enhance accountability and transparency. The session enables knowledge of CSR reporting methodology and skills for designing and developing CSR reporting project. |
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